Falcon Information — Return to Homepage

The Common Foundation and Differences of SEO, GEO, and AEO

The industry uses different names to describe AI search work, but the common premise is that the content must be crawlable, indexable, trustworthy, and have value. The names are not three separate budgets.

TargetingSEOGEOAEO
Full NameSearch Engine OptimizationGenerative Engine OptimizationAnswer Engine Optimization
Target PlatformTraditional search engines like Google and BingChatGPT、Claude、GeminiPerplexity、Google AI Overview
Common FoundationCrawlability and IndexabilitySEO Foundation + First-hand EvidenceClear Answers + Reliable Sources
Key MetricsGSC: Non-branded clicks and inquiriesAI Features/Recommendations and InquiriesAnswers, Recommendations, and Inquiries
Specific AI SchemaN/AN/AN/A
Falcon Starting Price7,500 TWD per monthTWD 12,500 per monthIncluded in GEO, not sold separately

What problems do the three names address?

SEO focuses on enabling websites to be understood, indexed, and compete in search engine results; GEO refers to the industry's use of terms to describe the visibility of brands and content in generative search responses; and AEO focuses on organizing content into writing and information design methods that can directly answer questions. Google does not provide separate channels for GEO or AEO, so these three cannot be packaged as unrelated sets of technologies.

Use Cases and Measurement Methods

The same content may appear in general search results, AI Overview, AI Mode, or other AI search platforms, but each platform presents and provides data differently. First, define the decision the user needs to make, and then choose the relevant metrics to observe.

Select primary tasks and key metrics based on the user's context
ContextPrimary TasksKey Metrics
User search service or comparison vendorTechnical SEO, service pages, case studies, pricing, and conversion pathsNon-brand exposure, clicks, qualified inquiries
Users asking AI for solutions and recommendationsIndexable content, primary evidence, clear source and brand entitiesAI-powered recommendations, case browsing, and lead generation
Users asking specific and clear questionsAnswers, steps, limitations, tables, and relevant internal linksLong-tail queries, cited pages, and follow-up actions

How to prioritize

Our recommendations for clients:

  • Prioritize indexing, speed, website structure, and measurement, as these all affect both traditional and AI search.
  • Then, invest in real-case studies, author information, original data, and external brand entity signals.
  • Finally, monitor and generate leads on different platforms, without guaranteeing the effectiveness of the cited phrases.

What phrases should you avoid when purchasing?

Claiming that LLMs.txt, FAQPage, HowTo, or the so-called "AI-specific Schema" qualifies for Google's citation guidelines is not in line with Google's official documentation. While structured data can still help describe page entities and support specific search functions, it must be consistent with the page content and cannot guarantee rich results, ranking, or AI citations.

  • Guarantee AI citation or fixed ranking within a few weeks
  • Claiming AI exposure growth without specifying the data source
  • Equating web crawling with guaranteed inclusion or citation
  • Duplicating the same SEO foundational work into three separate packages

References

Frequently Asked Questions

What happens if you only do SEO and not GEO?
Google's AI search functionality still relies on search indexes and core ranking systems. Therefore, a strong foundation of technical SEO, content quality, and measurement is essential for GEO.
Does GEO overlap significantly with AEO?
There is significant overlap. Falcon views AEO as a design element within a GEO content strategy, and does not offer separate FAQ or HowTo Schema services.

Would you like to discuss your specific situation?

Schedule a consultation