SEO is one of the few long-term channels that can generate organic traffic, besides paid advertising. A consistently ranking article can bring in visitors for several years, even monthly. However, it's important to understand that SEO has no shortcuts. Any company that promises you "top ranking in one month" is essentially gambling, and you, the website owner, are the one who loses. We prefer to be conservative in our expectations and avoid cases where rankings collapse after six months, leading to customer dissatisfaction.
Three Layers of SEO: Technical, Content, and Authority
Technical SEO addresses the issue of "crawlability" – site speed, mobile experience, structured data, and crawler accessibility. Content SEO addresses the question of "whether the page provides what users are actually searching for." Authority SEO addresses the question of "whether external sources trust you" – backlinks, the frequency and quality of brand mentions. All three are essential, but our standard approach is "Technical → Content → Authority": building a solid foundation before focusing on external links is like pouring money into a leaky bucket.
How Search Engines Determine Rankings: Crawling, Indexing, and Ranking
Many business owners see a lack of ranking improvement and immediately assume the content is not good enough. However, the problem often lies earlier in the process. In simple terms, Google performs three actions on a page: first, "crawling" (ensuring the crawler can access and read the page, and that it's not blocked or loads too slowly), then "indexing" (deciding whether to include the page in its database, and avoiding duplicate or empty pages), and finally, "ranking" (determining the order of the pages in the search results). This highlights a crucial fact: if your page fails at the crawling or indexing stage, no amount of good content will improve its ranking. That's why our audits start with a technical assessment to ensure your page has successfully navigated these three stages before focusing on content.
Falcon's Actual SEO Project Deliverables
Not just "optimization," but concrete monthly results you can see:
Initial Full Site Audit: Core Web Vitals (including INP), Schema Structured Data, Mobile-First, Crawler Accessibility, Indexing Status
Keyword Research and Search Intent Classification (separating informational, commercial, and transactional searches)
Monthly Content Output (based on 4–15 plans, with one set of real queries per article)
White-Hat Backlink Acquisition: Building links through content and PR, avoiding paid link schemes
Google Search Console + GA4 Monitoring, Monthly Reports (easy-to-understand reports, not just PDF documents filled with jargon)
Can SEO be done by yourself? Which tasks are best handled internally, and which should be outsourced?
Absolutely, and we genuinely recommend that you handle some aspects yourself. The key is to focus on the areas where your expertise is most valuable. We can assist with topic selection, keyword research, editing, and structuring content; however, basic Google Search Console setup and setting up your business profile can be easily done yourself. The areas where outsourcing is most beneficial are those that require specialized tools and experience, such as technical audits and fixes, schema markup implementation, backlink strategies, and developing a comprehensive search intent and internal linking strategy. Therefore, we won't force you to hand over everything to us. When budgets are limited, we'll instead help you prioritize and focus your resources on the areas where professional expertise is most needed.
Our perspective: GEO and AEO don't require separate foundations.
Google's AI features still rely on its search index and quality system. Therefore, focusing on crawling, indexing, speed, content, and measurement is the foundation for both SEO and GEO. While FAQs can improve reader understanding, a business website cannot rely solely on FAQ pages or HowTo schema to achieve general Google rich results. AEO in Falcon's service simply provides a method for answering questions clearly, without offering a separate schema package.
SEO projects we don't take on
It's more important to be clear about what we can and cannot do. We typically advise against working with us, or even starting a project, if it involves: guaranteeing first-page rankings within a month (this often involves black-hat techniques that are penalized by Google); requiring us to purchase a large number of backlinks or flood your website with low-quality content generated by AI (this is essentially sabotaging your website); or attempting to bypass SEO entirely and jump straight into GEO with a very limited budget and no existing content. This approach is likely to waste your money.
Falcon SEO implementation process
The steps we take when taking on an SEO project, from initial audit to seeing actual ranking improvements.
1
Full website technical audit
Using tools like Search Console and PageSpeed Insights to assess website speed, indexing status, schema markup, and crawler accessibility. This allows us to identify technical issues that are negatively impacting your rankings.
2
Keyword and intent analysis
Researching the keywords and phrases that your target audience is actually searching for, and categorizing them based on search intent. This helps us determine which keywords to use for content creation and which to use for testing advertising campaigns.
3
Technical fixes and content planning
Fixing the technical issues identified in the audit, while also planning and scheduling monthly content topics and publishing frequency.
4
Content creation and internal linking
Creating the required amount of content each month, and using internal linking to connect related topics and build topical authority.
5
Building authority
Acquiring high-quality backlinks through content and public relations, without purchasing any backlinks.
6
Monitoring and monthly review
Using Search Console and GA4 to track rankings, clicks, and conversions each month. This data is used to adjust our strategy for the following month.
SEO Search Engine Optimization — Transparent Pricing
All packages include complete service content, with no hidden fees.
Basic SEO
TWD 7,500 /Starting from
Suitable for:Companies with existing websites that require initial basic fixes
Technical audit
Index and internal linking correction
Content prioritization
GSC/GA4 measurement
Monthly review
SEO growth
TWD 15,000 /Starting from
Suitable for:Companies needing continuous content and growth in non-branded inquiries
Basic plan
Topic clustering
Case studies and expert content
Competitive analysis
Bi-weekly Review
Frequently Asked Questions
How long does it take to see results from SEO?
There is no guaranteed fixed timeframe. Results are influenced by factors such as crawling and indexing, website history, competition, content quality, and external signals. We initially save the GSC and initial inquiry criteria, then check leading indicators and qualified inquiries monthly, without promising rankings within a few weeks.
Why do some SEO companies offer lower prices?
Price differences may stem from the scope of work, content depth, technical investment, and reporting methods. Quality cannot be determined solely by price. Before signing a contract, you should ask the company whether they purchase backlinks, how they verify content, and whether their KPIs can consistently generate qualified leads.
How should SEO and Google Ads be allocated?
Our typical recommendation: Use Ads to quickly test which keywords actually generate sales, and then hand those keywords over to SEO for long-term management. Once Ads are stopped, traffic will drop to zero, but SEO rankings can remain stable for several years.
Will AI search replace Google? Is SEO still relevant?
SEO remains a crucial foundation for AI search. Google's official explanation of AI Overview and AI Mode uses search indexes and core quality systems. We manage both traditional and AI search with the same content, without creating artificial, AI-specific tags.
Our company is located in Taoyuan. Can we discuss this in person?
Yes. Falcon works by appointment and can visit clients in Taoyuan, Taipei, New Taipei and Hsinchu as scheduling allows. We have no walk-in storefront; meetings with clients in other areas are primarily online.
Small and medium-sized businesses have limited budgets. How should keywords be selected?
Focus on long-tail keywords. Instead of trying to rank for broad terms like "SEO," which are highly competitive and difficult to rank for, focus on specific long-tail keywords, such as "Taoyuan handmade noodles e-commerce website." These keywords have lower search volume but have clear user intent and are easier to rank for. Once you have established a collection of long-tail content, you can then target more competitive keywords.
Will AI search (AI Overview) reduce SEO traffic?
While some queries may decrease click-through rates due to direct answers, the impact varies depending on the query. We consider factors such as brand exposure, click-through rates, AI functionality/platform referrals, and qualified leads, rather than treating "mentions" as a standalone measure of success.
How to choose an SEO company? What should you look for?
Some practical checks: (1) Are the methods explained clearly, ethical and verifiable, or are they vague? (2) Do the reports provide understandable data and next steps, or just PDFs full of jargon? (3) Do they promise a guaranteed first-place ranking? If so, move on. (4) Are the content and accounts (GSC and GA4) registered in your name and transferable when you change providers? Price is only one factor; do not compare monthly fees alone.
